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How to Select the Right Keyword   by Michelle

I have heard such case when learning keywords related knowledge: the traffic of an enterprise website ranked within 20 has increased by 20 times with the help of keyword optimization; another enterprise ranked within 20 has optimized by the same way, however, its traffic hardly changed over time. This reflects the importance of the choice of the keyword. The following are three tips on selecting the right keywords:

　　
I Keywords should be closely related to the products and services of your company and need be updated in time.

It is common that the online searching result is the list of the keywords. Webmasters improve the result by optimizing keywords. Keyword selection strategy and the main distinguishing feature have to be related to the products and services. However, most small and medium sized enterprise websites have not paid enough attention to this and do not update at all.

II Be aware of the industrial overlapping of commercial keywords.
These keywords are closely related to each other, which results in the high cost of time and money in the keywords which only has 20% market share. It is a common problem occurred in many user groups. It is of extremely importance to select the right commercial keywords, especially to those highly competitive companies. One mistake, it might be ended up in competing with dozens of similar companies for the keyword which only has 10% market share.

III Select the keyword from your competitors

It is a normal thing to be in the same industry. The quick access to the keyword selection is to contest with your competitors, i.e. leverage effective. You can determine your centre keyword by analyzing the keywords of your competitors. One thing webmasters have to keep in mind is that do not select the keyword according to your own mind but make corresponding adjustments when setting keywords and promotion words. The search engine marketing is not only targeted in the competition of keyword selection strategy, but also the promotion.

Every popular website has its own successful promotion method. Pick the right keyword allows the webmasters to achieve more with less effort on website promotion. In a word, you have to keep the following things in mind while selecting the keyword:
1. how to make the customer choose you among so many competitors;
2. how to make the customer know you through different ways;
3. how to make the customer accept you and put you as their first choice;
4. how to make the customer recommend you.

About the Author

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